Alabama Gov. Kay Ivey announced on Nov. 20 that she had signed an executive order establishing the Alabama National Guard Joint Enlistment Enhancement Program (JEEP) in hopes of enlisting new Guardsmen.

JEEP will provide monetary incentive of $500 to soldiers, airmen and retirees who can provide a lead to recruiters that results in an enlistment.

“The Alabama National Guard routinely responds to crises and emergencies, both here at home and across the country,” Ivey said in a statement. “With the increasing demands on them, which has been evident during the COVID-19 pandemic, we must be innovative in acknowledging the hard work of our Guardsmen in recruiting new members. I hope JEEP is one example of how Alabama expresses our debt of gratitude to the individuals within the Alabama National Guard.”

All current members of the Alabama National Guard holding the pay grade of O-3 and below can participate in the program along with retirees of any rank who have served in the Alabama National Guard. These current soldiers, airmen and retirees will serve as assistants to potential Guard recruits, who will be expected to “guide, motivate and encourage” recruits up to the point of enlistment.

“I’m excited about the future of (JEEP), and the impact this program will have on continuing to ensure the Alabama National Guard is manned and ready to perform at the highest levels of all missions,” Alabama National Guard Adjutant General Sheryl Gordon said. “This partnership, between the State of Alabama and the Alabama National Guard, incentives our best recruiting assistants, who are our current and retired Alabama National Guard Soldiers and Airmen, for enlisting the high-quality individuals we need to maintain a quality of force.”

Ivey said that the costs associated with JEEP would be funded from the existing budget allocations made to the State Military Department.

For more information on JEEP, visit

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